The brand name, Daon, stems from the Celtic word for human being. It is not strongly identified with any one culture, therefore it is universal. The look and the pronunciation of the word ['day-on'] is intuitive and yet it sits outside any of the major language groups. The meaning fits perfectly with the strategic direction of our brand.
The Daon 'X' evolved as a representation of our 21st century authentication technology, by reference to the earliest pre-literate form of authentication. It is a symbol that is universally recognizable and that stems from our most human instincts. Thus we demonstrate that biometrics are part of a long tradition of asserting one's individuality.
The Daon 'X' symbolizes this earliest and uniquely human way of an individual making their mark.