By safeguarding the consumer's identity during online transactions, IdentityX protects their bank account from fraud while empowering them to do business on the go, including transactions that were previously too risky to perform online.
By adding an out-of-band authentication mechanism, IdentityX has the ability to reduce fraud and increase consumer protection when dealing with electronic banking and online transactions to unprecedented levels. By requiring the possession of the consumer’s unique phone, knowledge of their IdentityX PIN, and submission of their photo and voice samples for biometric matching, IdentityX protects accounts from fraudulent attack. While a customer’s bank username and password could be compromised through Trojan viruses or phishing attacks, their account remains safe when protected by this out-of-band, biometrically-enabled solution.
IdentityX even protects against insidious "man in the middle" attacks, with which attackers modify a customer's valid transaction. For example, in an online banking transaction, the customer requests a transfer of $50 from savings to checking, but the attacker changes the request to a $1000 transfer to an offshore account. Because the fraudulent transaction is displayed on the customer's phone, they have the opportunity to cancel transactions that differ from their request.
For the consumer, IdentityX provides security, portability and convenience at little to no additional cost. For the financial institution, IdentityX can reduce losses due to fraud, allow the bank to manage risk, differentiate their brand with 21st century security, and attract new customers. Implementation costs are very low, since the hardware (phone) is purchased and maintained by the consumer for their own use. This also provides an opportunity to up-sell services, and it does so using a solution designed for the evolution of both hardware (new phones) and software (new biometric algorithms).
IdentityX prevents fraud and ensures that only you can authorize your financial/business decisions or access your bank statements and personal information.